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FACTORY FRM Paris 2024 ©Yann Deret-0122.webp

The progress, spearhead of the Foundation for Medical Research.

For over 75 years, it has been at the forefront of major scientific advancements, capable of revolutionizing the field of health tomorrow, both in France and internationally. In a context of constantly changing social and environmental factors, new lifestyles and consumption patterns have contributed to revealing new public health issues, in light of exposure to new pathogens. Research must therefore constantly redouble its efforts to address these new health challenges.

Widely recognized by both the general public and the highest scientific circles, the Foundation for Medical Research (FRM) is a French organization dedicated to supporting medical research.

That's why FRM works to support progress by funding innovative and promising research projects, aimed at improving the effectiveness of treatments.

"The FRM is responsible for major scientific advancements, capable of revolutionizing the field of healthcare in the future."

Reconnecting scientific excellence to its DNA.

At the heart of the 7th arrondissement of Paris, nestled in a three-story Haussmannian mansion, FRM works daily for the health of tomorrow. A splendid 750 m2 building, just opposite the Hôtel Matignon, currently houses around fifty employees.

After 75 years of existence, it was time for the foundation to reclaim its identity and rethink its communication, starting with the redesign of its headquarters. Although prestigious, the premises notably lacked embodiment and were used without truly being inhabited.

"The ambition: enable the Foundation for Medical Research to invest in and reclaim its living space."

At Factory, we are convinced that professional spaces should, before any aesthetic consideration, meet the needs of employees and facilitate daily work life. That's why it was essential to understand their usage patterns beforehand and precisely design their daily professional routine to provide an appropriate response.

It was therefore essential for the FRM to fully invest in and reclaim its living space. Numerous closed and partitioned spaces were also not conducive to interactions and collective emulation.

Thus, in collaboration with the FRM teams, we conducted a study phase to gather key insights. The objective was to better understand the user journeys of the various areas of expertise in order to offer truly functional and more efficient workspaces, both individually and collectively.

Breaking down barriers between spaces and relationships.

To enable the Foundation to take ownership of its headquarters, it was essential to infuse its identity codes into the premises, particularly by reinterpreting its graphic language. The decoration tones therefore draw on the foundation's color scheme, with shades of blue warmed by a powerful yellow. Touches of raw or recycled wood as well as vegetation enhance the warmth of the spaces; while the rounded edges of the logo give the place a soothing aura.

The results of the survey formed the foundation of our recommendation: from space rearrangement to decoration, employee feedback shaped the design of a more open, friendlier, and more embodied workspace.

It was also important for the foundation's corporate culture to retain markers and reference points for employees. Factory's approach was therefore to renovate the space by rehabilitating and modernizing the charm of the Haussmann style without altering its essence. The existing richness of the building was thus enhanced through careful restoration of the original moldings and cornices of the building.

"The feelings of the employees shaped the design of a workspace that is more open, friendlier, but also more embodied."

Because providing productive spaces conducive to collective intelligence and innovation is a first key factor for success, we have deployed all our efforts to promote the free flow of employees throughout the premises. The second floor (R+2) has thus become the foundation's nerve center: a tea room and a fully equipped kitchen now encourage interaction between different floors in a dedicated space for relaxation and exchanges.

Finally, to rebuild connections and encourage human interactions, the previously partitioned spaces were opened up into open-plan areas, and relaxation spaces were created.

Nevertheless, closed spaces occasionally offer some islands of concentration, between more intimate meeting rooms and phone booths conducive to tranquility.

This experience has been a fantastic opportunity for Factory. Firstly, because it allowed us to mobilize multidisciplinary experts to address the project's challenges and therefore deploy a wide range of our expertise. Finally, through the finesse and meticulousness required in restoring old buildings and the pleasure of working on this type of architecture.

Our greatest pride has been to succeed in our challenge with FRM employees: bringing to life our motto 'Future at Work' means enabling them to fully embrace their workplace every day. A living space designed by and for the employees, conducive to creativity, personal growth, and professional development.

"The Future at Work is enabling employees to fully embrace their workplace every day."

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Malt, freedom on the horizon.

The linear career path and the sacrosanct permanent contract are no longer an end in themselves, and more flexible, hybrid modes of work have become the new El Dorado. A major player in these new paradigms, Malt is the essential platform for connecting freelancers and employers.

In a post-pandemic world deeply impacted by successive lockdowns, professional norms are being reinvented.

Founded in 2013 by Vincent Huguet, CEO, Hugo Lassiège, CTO, and now led by Alexandre Fretti, the company has experienced hypergrowth in recent years, allowing it to become the largest community of freelancers in Europe in just 10 years.

Today, Malt boasts over 500,000 freelancers, €200 million raised in funding, and more than 70,000 companies gathered around a new collaborative vision. Its unique and avant-garde model has already enabled it to conquer France, Belgium, the Netherlands, and soon Germany.

Its mission: enabling freelancers to find clients and businesses to find the skills they need.

Malt is the perfect illustration of this professional revolution, proving that new ways of collaborating are possible: more agile, more innovative, more flexible.

As silent ambassadors of the brand and a true testament to credibility, the new offices were also intended to address a real image challenge. That of a more mature, more embodied brand, less attached to the 'start-up' image. Although predominant in Malt's history and origins, breaking away from this 'challenger' label was also embracing a change in direction and the associated growth ambitions.

After 10 years of existence and rapid growth, the old premises became too small and were no longer aligned with their ambitions.

It was about investing in a space capable of fully conveying its vision and values, to offer a premium experience to its Malters and clients. More than just an ambitious company, Malt is above all a community of professionals from all backgrounds and areas of expertise, united by the same convictions and a shared vision of work.

A new headquarters, the cradle of the 'malting-pot'.

The company wanted to provide a gathering place and a focal point for its freelancers and members of its European branches. This change of direction takes place in Madeleine, in the 9th arrondissement, in a completely renovated building with a dizzying area of nearly 5,000 square meters. Our mission: infuse the new premises with Malt's DNA, without altering the architectural identity of the place.

"This dreamed-of place is a home for the Malters; flexible, service-oriented, and embodied, celebrating the diversity and uniqueness of profiles."

"By leveraging the plurality and complementarity of our expertise, our teams have succeeded in convincing through unwavering perseverance and high ambitions aligned with those of Malt. This dreamed-of place is a home for the 'Malters', flexible, service-oriented, and embodied, celebrating the diversity and uniqueness of profiles: the 'Malt House'."

Bringing the Malt mindset to life in the new offices.

The first step of the project involved a full immersion into its daily life and reality, through the eyes of the internal stakeholders. For this, we collaborated with Malt ambassadors, who allowed us to precisely gather the needs and outline typical profiles of collaborators. This initial phase of collective and individual interviews notably highlighted the brand's identity pillars. 'Joy and Seriousness'—this is fundamentally what the Malt community represents: a melting pot of diverse, unique, joyful profiles who 'work seriously, without taking themselves too seriously.' Building on this premise, our Design and Build teams laid the groundwork for the story we would tell within these walls, providing them with a space that truly reflected their identity.

The primary challenge was to design a headquarters that reflected the values and identity of Malt.

This story is about a company connected to the 'Future at Work' and deeply committed to the well-being of those who make up its community. Our primary goal was to design a unique identity and allow employees to make it their own. We needed to truly 'inhabit the space' by making the offices an identifiable, inspiring headquarters where people feel comfortable. To embody the 'Maison Malt,' leveraging its visual identity was crucial, so that every space exudes a 'Malt Touch.' The 'Joy' is reflected in the widespread use of the brand's vibrant and warm color palette, which we implemented by creating themed floors based on color.

We drew inspiration from its symbol to design the reception area; a majestic centerpiece custom-made from sculpted wood. We also drew from its rounded shapes in selecting elements of furniture, signage, and decoration.

To further personalize the space, the 'Malt Principles' were brought to life through our team of experiential design experts in themed meeting rooms. Each room had its own theme and universe, entirely inhabited by concepts that illustrate each major tenet of the community. One of Malt's major ambitions was also to place the well-being of its employees at the center and to offer, beyond the comfort of work, a genuine quality of life.

The logo was also a basis for our work, reinterpreted throughout the design process.

This included the implementation of smart and service-oriented spaces that are genuinely useful in daily life. Concierge services, a restaurant, showers, prayer or breastfeeding areas... are just a few examples of services available to employees.

Breaking away from the expected codes of professional spaces allowed us to draw closer to the markers of layout and decoration found in one's home. The goal was to impart a more intimate ambiance to the spaces, encouraging employees to reinvest in their workspaces. Elements originally present in the structure, such as the walkways on each floor or the numerous shutters adorning the facade, served as a starting point for enhancing the desired 'home-like' atmosphere.

"This story is about a company connected to the 'Future at Work' and deeply committed to the flourishing of those who make up its community."

Generous cushions, fluffy rugs, large sofas, down to vases and decorative albums. The second direction of the project was to design spaces for serendipity and cohesion, capable of strengthening the sense of belonging among Malters. To bring the community together, it was essential to focus on common areas and maximize free movement within the premises.

We capitalized on these codes, enriching them with furniture and decorative elements that evoke a more authentic feel, reminiscent of a private home.

Fully aligned with the company's mission, the design of a co-working space quickly emerged as a necessity. Located on the ground floor, this space for social connection and collaboration, open to all, has been fully furnished and equipped. It is freely available to freelancers registered on the platform, through a reservation system. To enhance meeting places, several tea rooms and relaxation areas are spread across the 7 floors, while the outdoor courtyard offers a more informal and friendly exchange space.

Conceived as a living space, a meeting place, it embodies the very essence of the company and the joyful mix it represents. The quality of the cuisine, its responsible commitments, and the always warm welcome echo its fundamental values. Modularity was also the key principle of the proposed layouts, through consistently intelligent, flexible, and adaptable spaces. The dining room is the best example, as it transforms on occasion to become an event and reception venue.

The internal restaurant, named 'Malting-Pot,' remains the nerve center of Malt.

Truly focused on hybridizing modes of work, Malt aimed to make every space usable for work. To promote mixing and team mobility, the emphasis was placed on flex office by opening up spaces as much as possible, making them non-assigned and accessible to all. For example, anticipating the battery issues inherent in mobility, charging cables were integrated into all desks. The ambition: to take a step further in the services offered to employees and truly enhance comfort at work.

"Modularity was the guiding principle of the proposed layouts, with spaces consistently designed to be intelligent, flexible, and adaptable."

Alexandre Fretti

Client testimony.

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Tech

Mayoly, an iconic leader in the pharmaceutical sector.

Mayoly's products, shaped by a deep understanding of user needs and a perpetual spirit of reinvention, now constitute the heritage of pharmacies and parapharmacies in France. 

As a historic player in the French Pharmaceutical sector since 1929, Mayoly Spindler is an independent family laboratory specializing in gastroenterology and dermo-cosmetics.

With a keen sense of innovation, Mayoly has laid the foundations for domestic pharmaceutical practices and has firmly established itself at the heart of French households' health.

After conquering the French market with talent, Mayoly has expanded its expertise and vision abroad over the years, with a strong ambition to revolutionize the future of international health. In 2022, this ambition takes a new turn with the acquisition of the Consumer Healthcare branch of its counterpart Ipsen.

"Because Mayoly has been able to understand usage patterns and reinvent itself continually, its products now form the heritage of public pharmacies and parapharmacies in France."

With 2,200 employees and numerous star products (Meteospasmyl®, Topicrem®, or Smecta®), Mayoly is now an essential part of family pharmacy.

Opening spaces to break down barriers and foster stronger relationships.

The primary need for this merger was undoubtedly space and circulation, driven by the movement of staff from Ipsen's branch, originally located in Boulogne. This involved relocating 450 MAYOLY-IPSEN employees to a carefully chosen 4500m2 site. While the capacity and living volumes were crucial elements of the project, the ability to unite two teams around a common corporate culture was equally central.

Following the acquisition of Ipsen's family health branch, a completely new company needed to be brought together under the auspices of a parent company.

The brand's cherished accessibility and proximity were to be felt between the management and the employees. There was a clear desire to revitalize the management floor and dissociate it from any ostentatious decorative markers usually associated with executive suites.

The challenge for Factory was to imagine a true corporate experience that would onboard ex-IPSEN employees into Mayoly's history and create overall alignment with the brand's heritage and values. This new phase in the company's life also provided an opportunity to reinvent its identity to align with the new reality of the enterprise. The brand platform and graphic guidelines underwent a complete overhaul, requiring a high degree of agility in our creative choices.

"Bringing to life the values and culture of 'care' dear to Mayoly, through a unique layout strategy and strong design choices."

Factory took a bold approach, working "intuitively" by simply relying on the attributes of the logo and the three core values of Mayoly: Pragmatism - Responsibility - Kindness. In just 6 months and across 3 floors, the challenge was significant: to embody the values and culture of "care" dear to Mayoly through a unique layout strategy and strong design choices; all while not overshadowing the parallel artistic direction being developed with their design agency.

Mayoly explores its history to better invest in its workspaces.

Proximity, first and foremost, was the keystone of the project. Acquiring a company means bringing together two cultures, two histories, and two visions. Employees have to gradually learn to master new collaborative languages. To support employees' new ways of working towards greater cohesion and agility, we envisioned modular spaces. Sometimes open-plan, sometimes individual offices, but always conducive to co-construction. Emphasis was also placed on circulation from R+4 to R+6, avoiding the pitfall of silos. 

The identity paradoxes of Mayoly formed the narrative thread of the headquarters: between proximity and large spaces, intuition and reason, history and modernity. 

Partitioning spaces and competencies means compartmentalizing minds and hindering the spread of ideas. Signage and the design of totemic elements allowed each space to have character and generate interest without creating "dead zones." At the crossroads of the 3 floors at R+5, a space reminiscent of herbal tea room was designed as a true meeting point, conducive to conversations and serendipity. A unique crossroads, favorable to creativity and innovation, a living connection between all the floors of the premises.

### “Daily Care at Heart.' A purpose as strong as its impact on international pharmaceuticals for nearly a century."

The headquarters, as a collective binding force, primarily aimed to bring employees together around a common story. The chosen color palette helped bring the group's DNA to life. The green and blue tones, characteristic of the pharmaceutical sector, speak of innovation and health. When beige, yellow, and wood tones warm up the headquarters' environment to recall the company's humble and family-oriented nature. Working on the roundness of the logo through signage, furniture, and decorative elements created a true sense of well-being and softness in the premises. The goal was to architecturally translate the group's raison d'être, "Daily Care at Heart." A purpose as strong as its impact on international pharmaceuticals for nearly a century. At R+5, our teams conceived a unique scenography: a museum space highlights Mayoly's heritage, enriching the brand knowledge of both employees and visitors. A giant map locates the group's international presence, while a timeline highlights the group's key events and product launches, relying on old packaging and communication tools.

The duality of tradition and innovation was a starting point for directing the storytelling: a pioneering and heritage brand, no less turned towards the future. That's why we tried to translate this temporal connection into the spatial experience. Facing a small pharmacy that we reconstructed, the centerpiece of the Mayoly experience stands: a 110-inch digital table, tactile and interactive, equipped with an intelligent product recognition system. All the secrets of Mayoly's iconic products are revealed simply by placing them on the screen: production processes, composition, know-how, advertisements, history, and evolution. 

"The interactive digital table went beyond mere exhibition logic to create a more sensorial and stronger brand experience."

Between ultra-responsive digital technology, fluidity, and simultaneous product experiences, it is a true technological gem that materializes the group's ability to evolve with the times. This achievement is both a technical feat due to the complexity of the experience and a masterpiece from our teams. From content to UX/UI, archives to reconstruction, and sourcing documents; many professions and hours of work contributed to making this immersive journey a success. For Factory, expressing Mayoly's innovative character also meant going beyond mere exhibition logic to delve deeper into sensory and brand experience.

Thanks to weekly reporting and a collaboration based on trust from the beginning of the project, the "blank canvas" that Mayoly had given us proved to be a resounding success.

A smooth project resulted in an outcome that met the expectations of the new entity born, marking a new turning point in the life of the iconic MAYOLY group.

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Texei bureau.jpg

Support the transition of IT consulting experts.

An audacious yet lucrative specialization, as the company can boast, in just 6 years, of surpassing €7 million in revenue. The strength of the rising star in IT consulting is also its community of passionate "Texians".

Founded in 2017 by 3 partners, Matthieu Hasser, Olivier Dagneaux, and Fabien Taillon, Texeï is a consulting firm specializing in the Salesforce platform, the leading CRM software.

Expert consultants driven by a common ambition: to accompany their clients' digital transition to ensure their economic growth. Their claim "Turn your IT into business" embodies the transformative impact of Texeï on its clients' business.

As the company assists its clients in their digitalization efforts, its employees primarily work directly at the mission site. Due to the regular relocation of a portion of the workforce, Texeï has had only 12 workstations and around fifty square meters of usable space for about sixty employees until now.

Contrary to appearances, nurturing the Texeï community is actually quite challenging!

Under these conditions, it's impossible to imagine organizing a team building event on-site and accommodating all consultants simultaneously in the offices. While this business model has fueled Texeï's growth, it has also contributed to weakening the company culture over time.

Texians or nothing!

Despite cramped quarters stifling the company's social bonds, its ambition remains undiminished. This ambition notably includes uniting employees in a common, owned space, serving as the true nucleus of the internal social fabric.

"The ambition is to build a genuine corporate culture and unite employees in a common, owned space."

And it is in this desire to strengthen collective unity that Texeï reached out to our Factory teams, following a glowing recommendation from a satisfied client.

Find a new base perfectly suited for the Texians.

The implementation of pre-hunting real estate workshops allowed us to gather the context, needs, and objectives of Texeï, as well as precisely target the most suitable properties. We then mobilized our most experienced experts, who have the best knowledge of the Parisian market, to establish financial, business, and experiential KPIs to refine and facilitate the search.

Thanks to preliminary work in comprehensive real estate strategy consulting, our teams were able to quickly identify offices perfectly suited to the company's objectives.

This initial framing phase allowed us to find a new gathering place for the "Texians" in just 24 hours and 3 visits. The answer then became obvious. Texeï was quickly captivated by the Parisian architectural charm of a top-floor attic, on Rue de la Chaussée d'Antin.

"Factory implemented financial, business, and experiential KPIs to precisely target the most suitable properties."

The primary concern regarding office space being addressed, the highlight of this property is an additional space, allowing Texeï to sublet a portion of the premises. This space notably accommodates an additional 12 workstations and has completely independent access.

The property met all of Texeï's prerequisites: in addition to being ideally located in the heart of the 9th arrondissement, the premises offer a unique layout with spaces spread across 2 floors and 4 bright, open-plan levels.

The thorough understanding of the requirement and the tailor-made response from Factory has definitely established a relationship and a climate of trust that has been more than beneficial to the entire project.

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