The design is the result of a collaboration between Factory and the studio DOD Architecture, it was completed in only 6 weeks and involved major structural work. The entirely renovated façade made of glass panels contrasts with the Haussmann architecture. It offers an interior design that enhances the shopping experience. Indeed, the shop features special animations which are directly visible from the street and which attract the attention of pedestrians.

The interior has also been completely renovated. A staircase was relocated and recreated around the central structure of the boutique.