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LE PETIT BAILLY

Printable version
of the Success Story

A playful
boutique

the client

Petit Bailly is an online shop specialized in baby products. Renowned for its unique expertise and unbeatable pricing policy, they open their first Parisian store in the 8th arrondissement.

EXPERTISE
Realisation & Building
place
Paris 8th
surface
450 m2
delivery
2018

THE CLIENT’S NEEDS

The Petit Bailly boutique is located near the Saint Lazare train station in Paris, at 41 rue Pasquier. The first boutique of the brand, this place is part of the concept developed by the Clément sisters. The team wanted to create a new space dedicated to childcare and offering a unique experience to customers and their entire family. It features a selection of reasonable, tasteful and humorous products that accompany the daily life of our new-borns.

A PARTIAL RENOVATION

The design is the result of a collaboration between Factory and the studio DOD Architecture, it was completed in only 6 weeks and involved major structural work. The entirely renovated façade made of glass panels contrasts with the Haussmann architecture. It offers an interior design that enhances the shopping experience. Indeed, the shop features special animations which are directly visible from the street and which attract the attention of pedestrians.

The interior has also been completely renovated. A staircase was relocated and recreated around the central structure of the boutique.

A FAMILY AND FUN ATMOSPHERE

The Petit Bailly concept offers a unique experience. The place has been designed like a store within a store. The boutique is totally uncluttered and features a graphic design similar to a small corner shop. The design contrasts with its simplicity and its warm family atmosphere. Here we think of everyone but especially of the children who will know how to keep busy while waiting for the older ones on the giant slide, which will attract every little adventurer.

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