Red Bull

Paris // 4300m^²

sectorEnergy

Headquarters built as a setting for the brand

In Bastille, a statement HQ where urban culture, performance and experimentation meet.

Factory turned our headquarters into a real brand experience. The spaces capture our culture, our relationship with energy and the way we bring teams together.

Thomas Kerisit
Head of Marketing France - Red Bull

For Red Bull, a headquarters is never just a workplace. The brand designs spaces that extend its DNA, mirror its culture, and fuel its teams' collective energy.

With the Taurus project, set in the heart of Bastille, the ambition was clear: create a statement space, an environment that gives physical form to Red Bull's intensity, boldness and singularity. Choosing Bastille was no accident. The district carries a raw, spontaneous, creative energy that speaks directly to the brand's world. Factory drew on this urban material to imagine a headquarters fully immersed in its surroundings.

Here, the building doesn't try to stand apart from the city; it engages with it, picking up its textures, its contrasts, its visual codes.The project turns a former car park with a strong industrial character into a real experience hub, where work, content creation, events, encounters and celebration all come together.

Translating the "way of work by Red Bull" into space

From the earliest design phases, Factory worked around one strong conviction: the spaces had to embody the way Red Bull works, collaborates and creates. This isn't standardised flex-office logic. It's a diversity of uses conceived as a succession of rhythms and experiences. Each floor has its own intensity, each space answers to a precise intention.

Open collaboration zones encourage spontaneous exchanges and cross-team work. At the other end, quieter spaces make room for focus and stepping back. Drop-ins spread across the building become true "re-energy spaces", designed as active breaks in the daily flow. The headquarters also includes hybrid spaces that deliberately blur the lines between work, content and events: a media room, a gaming ground, an athletes room, a gym visible right from the entrance. More than functions, these places embody a culture of constant energy and movement. The building becomes a living platform where every space helps sustain a strong collective dynamic.

Material as a language

The work on materials runs as one of the project's guiding threads.

Factory chose to fully embrace the building's industrial history, preserving its authenticity and its raw power.The existing concrete was kept and brought out across many areas. Exposed structures, metal elements, visible networks and deliberately rough finishes all feed into this honest, radical aesthetic. Far from a smooth, standardised corporate headquarters, the place lays claim to a strong, almost instinctive materiality.This industrial base engages with warmer materials such as wood, used to create moments of breathing room and bring comfort to the living spaces. The contrasts between mineral surfaces, raw metal, matte textures and reflective elements create a constant tension between performance, urban culture and hospitality.

The furniture and fittings carry this approach further. Some pieces draw directly from the world of street furniture or sport: tubular metal structures, exposed assemblies, signage inspired by the metro and street art, graphic touches borrowed from fly-posting. Material becomes a real storytelling tool. It tells the story of the place, the energy of the brand and the project's urban roots, all at once.

Red Bull Station. A statement rooftop that quite literally gives the project wings.

The highest point of the headquarters, the rooftop named "Red Bull Station" captures the spirit of the project all on its own.

Designed as a reimagined metro station, this top floor borrows the codes of urban transport and turns them into something experiential and spectacular. Signage inspired by Parisian stations, metallic materials, industrial references, graphic lighting and exposed technical elements come together in an immersive world that holds the energy of the city… lifted up high.The idea was to create a space that breaks the rhythm of the building. After moving through the different levels, the experience reaches its peak in this room open to the city, as if the project suddenly rose to new heights.

This "station" becomes far more than a rooftop. It works as a direct metaphor for the Red Bull promise: giving wings.At once an event venue, a gathering space and a place to breathe, Red Bull Station creates a one-of-a-kind connection with Paris and turns the top floor into a destination in its own right. The headquarters doesn't end on a rooftop. It ends on an experience.

Factory designed the Red Bull headquarters as a spatial narrative, where every sequence helps build a brand experience.

From the moment you arrive, the journey is built as a rise in intensity. After crossing a discreet courtyard, almost hidden from the street, visitors discover a hall staged around the Red Bull cellar and a monumental bull sculpture by Antoine Saint. Conceived as a manifesto piece, this metal sculpture with its faceted, angular forms becomes a powerful emotional anchor in the project. Its reflective finish points to the world of performance, speed and technology, while asserting a contemporary, radical signature.

Its reflective finish points to the world of performance, speed and technology, while asserting a contemporary, radical signature.Throughout the building, references to the Red Bull world unfold touch by touch: collages inspired by street art, imagery drawn from the brand's content pool, themed rooms, immersive features and iconic objects.The headquarters becomes a medium in its own right. A space that tells a story, builds engagement and brings teams together around a shared culture.

A place that builds engagement and meaning

With this project, Factory brings its Future at Work vision to life: spaces designed to drive collective performance as much as emotional engagement.

The office is no longer just a functional space. It becomes an experience platform, able to host hybrid uses, different rhythms and more flexible ways of working.

The project also carries a strong commitment to sustainability, with particular care given to reuse, to keeping what was already there and to choosing durable materials. Making the most of the original industrial structure is fully part of this approach.The balance sought throughout the project rests on a subtle interplay between intensity, comfort, identity, performance and responsibility.

A project that matches Red Bull's ambitions. A place that draws people in, brings them together and inspires them.

With nearly 4,300 m² across nine levels and around 240 workstations, the new headquarters supports Red Bull France's growth while offering an environment that can evolve with how people work.

But the project's impact goes well beyond its functional side. The headquarters works as a cultural catalyst: a place that attracts talent, sparks encounters, fuels creativity and strengthens the sense of belonging.

The Taurus project speaks to one strong conviction: workspaces can become real brand experiences. Places that can tell a story, create emotion and give physical form to a company culture.At Red Bull, that culture runs on energy, movement and pushing limits.Factory built them a space in its image.

Summary sheet

sectorEnergy

area4300m^²

placeParis

Engaged Expertises

Architectural Concept.
Concept & Storytelling.
Furniture and Decoration.
Experience Design.
Workplace Strategy.

Hybrid spaces
The creation of versatile work environments that provide a combination of collaborative spaces, concentration zones, meeting rooms, and relaxation areas, allowing employees to adapt to various types of tasks and needs.
Customized workspaces
The creation of personalized and adaptive workspaces that automatically adjust to individual employee preferences and needs, including lighting, temperature, furniture arrangement, etc.
Digitalization and digital transformation
The adoption of digital technologies to automate processes, enhance operational efficiency, facilitate remote collaboration, and foster innovation within the company.
Flexibility and mobility
Policies of flexible work, such as telecommuting, flexible hours, or coworking spaces, to enable employees to work independently and choose the location and hours that suit them.
Offices in leisure and entertainment zones
Leisure and entertainment areas, such as sports complexes, cultural centers, or theme parks, could incorporate offices to enable employees to enjoy these dynamic environments while working. These spaces could encourage creativity and social interaction.
Employee well-being and health
Initiatives focused on the physical and mental well-being of employees, such as relaxation areas, fitness facilities, health and wellness programs, flexible work schedules, and leave policies.
Technology and innovation
The integration of advanced technologies into the work environment, such as online collaboration tools, smart home technology, virtual or augmented reality, to facilitate communication, productivity, and user experience.
User experience (UX)
The focus on the overall user experience in the workspace, creating aesthetically pleasing, functional, and ergonomic environments, offering additional services and amenities, and fostering a positive corporate culture.

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