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Green innovation and exceptional office-laboratories.

Patrick Torbey

A unique space dedicated to green tech.

This dream became a reality when Patrick Torbey, a PhD in synthetic biology from ENS, crossed paths with Lionel Mora, who had spent some time at Google.

Neoplants was born from a dream: what if our indoor plants could purify the air we breathe?

In 2018, through the Entrepreneurs First program at Station F, Neoplants was founded and has since become a key player in green tech.

Find a hybrid space to support growth and innovation.

The initial offices, developed in partnership with Factory at the Institut des Plantes de Saclay, quickly became too small to accommodate the company’s rapid growth. Neoplants once again turned to Factory to help them find new workspaces closer to Paris, where they could bring together offices and laboratories. 

The goal was to create the ideal space for their first concrete projects and early prototyping. The challenge was significant: finding a location that met the high technical standards of a laboratory while remaining within the first ring of Paris, all within a tight 12-month timeframe from the start of the search to the completion of renovations.

The founders of Neoplants were immediately captivated by the vast glass roof and the potential of this unique space.

The goal was to establish the framework for our search by outlining the project’s scope. Since no such hybrid space existed near central Paris, we had to create it.

First, we guided them in defining their real estate strategy and project requirements in the short, medium, and long term.

In line with the tradition of repurposing Saint-Ouen’s industrial heritage, we discovered a former 1,200 m² shoe warehouse that needed to be completely transformed.

Facilities combining laboratories, offices, and team well-being.

We relied on the invaluable expertise of an engineering firm, which helped us develop the layout, particularly the laboratories—an infrastructure unfamiliar to Factory at the time. This collaboration allowed us to grow and demonstrated our ability to bring together top-tier expertise for a company’s project and its users. Additionally, while the green tech sector typically does not consider office spaces as a marketing tool, Neoplants strongly believed in the importance of having offices that were both functional and attractive for their teams and broader ecosystem, including investors, journalists, and public officials.

Our challenge was to design spaces that met the strict requirements of a synthetic biology lab—temperature control, humidity levels, lighting, air treatment, rigorous safety standards, and floors resistant to corrosive substances—while ensuring they remained pleasant environments within a residential neighborhood. For the interior design, we set up the teams in a spacious open-plan office under the glass roof, warming up the space with terrazzo, Socialite Family furniture, custom fittings, and vintage pieces, complemented by essential greenery for Neoplants.

Every new visitor—whether employees, journalists, clients, or investors—gets a tour of the offices, as they perfectly embody the company’s mission: leveraging synthetic biology advancements to enhance well-being. 

This project marked a turning point for Neoplants, becoming a key element of their branding and communication strategy.

With 95% of employees satisfied with their work environment, the teams greatly appreciate the balance between laboratory space (700 m², including 36 workstations in experimental labs and the humidity control center) and a 500 m² open space—an enthusiasm shared by the company’s founder.

### This project was also a milestone for Factory, pushing us to tackle unprecedented technical challenges.

It reinforced our ambition to support companies that shape the future. By integrating laboratories directly into their office spaces, Neoplants has created a powerful tool for growth. Their new environment has fostered a new way of working, encouraging collaboration between R&D and operational teams—an essential factor in building a unified, engaged collective working towards a common goal. Seeing, talking, and understanding one another creates real shared value.

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Unique offices combining a winter garden vibe, collaborative workspaces, and modern comfort.

Julien Vivier

A successful transformation thanks to Factory's unique support.

Voted Mobile Marketing Agency of the Year in 2023, it helps high-audience brands by designing interfaces and applications used by millions. As their office became too small, they wanted to move their teams into a larger, more characterful space without leaving their beloved Montparnasse neighborhood.

GO & UP is one of those agencies on the rise.

We began by supporting them in their real estate strategy. By taking the time to understand their exact needs, we were able to find them a unique space with remarkable features: impressive ceiling height, a monumental glass roof, and an exposed stone wall—all elements that give the place a distinctive charm.

A unique space achieved through a tailored real estate strategy.

The tone is set right at the entrance with dedicated spaces for electric scooters. We also created several meeting rooms, fully equipped for hybrid work, making collaboration seamless whether teams are onsite or remote. A massive library was designed, accessorized with books and objects that showcase GO & UP’s expertise.

From the start, the focus was on the employees. 

However, the true centerpiece of this office is the dining space, inspired by the Parisian bistro aesthetic—complete with a marble bar, bistro tables, and pendant lighting. Every effort was made to give GO & UP’s new offices a warm, home-like feel where teams can thrive.

A winter garden vibe: natural charm and timeless serenity.

To complement the beige used on the framework, we developed a warm, sophisticated color palette with deep green and cognac accents. Chrome details in the furniture and accessories bring a modern touch to the spaces.

The space itself inspired the overall decorative theme: turning the open-plan office under the glass roof into a kind of winter garden.

We also experimented with new materials, such as cork flooring for its acoustic comfort and eco-friendliness, tabletops made from crushed oyster shells, and fluted glass partitions elegantly defining the meeting rooms. Our furniture team sourced second-hand pieces to add extra character and customized select seating with high-end fabrics—ensuring no detail was overlooked.

### “As much as we were driven by strong convictions—both in space planning and overall aesthetics—none of this would have been possible without the trust we built with Julien Vivier & Charlie Fancelli, co-founders of GO & UP,” explains Clara Loiseau, Interior Architecture Project Manager at Factory.

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GO & UP

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Bringing teams together in one location to create a unified identity.

Before collaborating with Factory, the French teams of Sienna Investment Managers were historically split between two different locations. The idea was to bring all employees under one roof in an open space. 

But that wasn’t all. The space needed to reflect Sienna IM's identity, collaborative work style, and ambition, with the transition to flex office as the cornerstone.  

Transforming the offices into a key space where collaboration is central. 

It was also our “Future at Work” approach that made the difference. They wanted a partner who could understand not only their operations but also their aspirations. Far from just addressing technical challenges, our project aimed to embody Sienna IM's DNA.  

Sienna IM sought a partner with an integrated offer capable of managing everything on a very tight schedule.  

This new space needed to support their growth, enhance exchanges, and above all, engage teams. The goal was to transform their offices into a vital hub where collaboration thrives. 

A variety of spaces promoting more flexible and collaborative work. 

This step was crucial for understanding individual needs and work habits, allowing us to design tailored spaces. Based on this feedback, we created a more agile and connected environment. We increased the number of meeting rooms to facilitate formal discussions while adding informal areas for spontaneous conversations. 

To truly understand employee expectations, we began with an in-depth listening phase conducted with the help of La Fabrique Spinoza. 

Quiet pods were also implemented, offering those who need it a place to focus. This diversity of spaces promotes more flexible and collaborative work while respecting personal preferences. 

Flex office and refined design supporting well-being and a strong identity.

The transition to flex office at Sienna IM was carefully planned. With a ratio of 8 desks for 10 employees, comfort remained a priority. Acoustics were meticulously designed to ensure confidentiality and serenity, both crucial in the finance sector. Spaces also encourage movement. Standing desks were installed, offering alternatives to traditional workstations. A spacious cafeteria, accommodating up to 70 people, was created to foster relaxation and internal events. The entire space exudes warmth, with custom furniture, elegant decor, and abundant greenery softening the atmosphere.  
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Sienna IM wanted a space that fully reflected its values and identity. Inspired by their graphic charter, we created a subtle color palette integrated into signage, glass partitions, and even decorative details. To strengthen ties to their brand image, we collaborated with a photographer specializing in nature photography. Her works animate common areas and meeting rooms, adding a refreshing touch and a strong visual anchor. 

A project of this scale could not ignore environmental considerations. 

We chose to repurpose some existing furniture and selected recycled pieces from French and European brands. Additionally, we ensured that materials used were recyclable, reducing environmental impact.  

From the start, we sought to minimize its carbon footprint. 

This eco-friendly approach allowed Sienna IM to make choices aligned with its values while achieving modern, functional offices.  

This project succeeded thanks to close collaboration with the client and the dedication of our workplace, interior architecture, furniture, and space design teams. Sienna IM trusted us and followed our recommendations, particularly on space optimization, design, and environmental choices.  

Through these synergies, we created a workplace that not only meets team needs but anticipates future challenges by transforming work habits.  

**With its new offices, the Group now has a powerful tool for projecting into the future: a space where every employee can thrive, where daily work is streamlined, and where every corner reflects the company’s identity. All while respecting deadlines and budget—a true challenge met!**

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Levi’s, the sketch of a fashion revolution.

Founded in 1873 by Bavarian Levi Strauss, the blue jean has traversed centuries and continents to become an iconic piece in our wardrobes today. Originally designed to meet the needs of a workforce seeking durable, functional, and sturdy clothing, Levi’s jeans were, in their time, a beautiful metaphor for the "Future at Work."

Levi’s needs no introduction – the iconic, timeless, and ever-fashionable brand.

When this iconic brand contacted us to help create a hybrid cultural space, this collaboration felt like a natural fit at Factory!

Factory tailors the Haus of Strauss.

After a successful first experience in Los Angeles, Levi’s has continued this experiential tribute with four other iconic locations dedicated to the brand. Each space extends the brand experience through a specific theme and visit route, inspired by the host country. For its sixth Haus of Strauss, Levi’s chose Paris. As the capital of fashion, culture, and gastronomy, it was only fitting for this new Haus of Strauss to celebrate Levi’s fashion heritage and expertise.

A core part of global culture and heritage, Levi’s has for over 20 years brought the brand’s history and uniqueness to life through one-of-a-kind conceptual spaces with its “Haus of Strauss.”

Nestled in a true 17th-century mansion in the heart of the Marais, the Parisian Haus of Strauss aims to reconcile Levi’s Franco-American heritage while emphasizing its lesser-known fashion roots.

“For its sixth iconic location, this distinguished Haus of Strauss aims to become a true Parisian cultural destination.”

The Parisian Haus of Strauss will embody the fusion of two nations, combining the brand's Californian roots with the French fashion influence. Our playing field? 4 floors, 1,300 square meters of land, and 830 square meters of preserved classical architecture, to transform without altering.

More than just a trendy reception space designed by Levi’s, this distinguished Haus of Strauss will be a full-fledged cultural destination.

Our teams had to change their paradigm, deconstructing our traditional approach to workspaces in order to approach the staging of a brand in an experiential manner. Made possible through the close and continuous collaboration of our Experience Design, Design & Build, and Furniture & Décor teams, the idea was to translate the brand’s Californian DNA by reinterpreting and reinventing the use of each room in the house.


Levi’s rebuilds the foundations of its history in a cultural homage space.

We also had to distance ourselves from the marketing-driven approach of store scenography to create a purely experiential and narrative space using the brand's iconic visual codes. The central theme of this narration remains denim, woven throughout the space in the form of unique pieces that creatively repurpose the fabric for artistic and ornamental purposes.

Across these 4 floors, our mission was to design an unprecedented space where the history, heritage, and identity markers of Levi’s coexist in a constant dialogue.

The tour starts on the ground floor with the "Center of Gravity" of the house. This eponymous space offers a purely experiential entry between old wood paneling, audiovisual projections, and the diffusion of Levi’s advertising and historical content. A museum-like setting designed by our teams, allowing visitors to continuously experience something new. This nerve center opens up access to the outdoor spaces and leads to the key locations of the house.

“An unprecedented space where the history, heritage, and identity markers of Levi’s coexist in a constant dialogue.”

The adjacent Living Room, more contemplative, features an exhibition of archival images and French and American cultural elements displayed across a wide decorative surface. Then comes the Informal Kitchen and the Dining Room, designed with custom-made pieces, including a massive solid wood dining table created specifically for this occasion.

From reworked toile de Jouy wallpaper to Californian cacti and plates from previous brand collaborations, everything was carefully thought out by our teams to trace Levi’s history and tell its origins.

For example, we recreated the iconic Tailor Shop, a service for customizing Levi’s pieces. Adorned in denim, sketches, and various inspirations, a cork wall decorated with pins and patches serves as a mood board for an authentic immersion.

On the first floor, visitors immerse themselves in Levi’s expertise.

The VIP Lounge goes one step further, diving visitors into the world of a tailor from the 1900s. For an even more realistic immersion into the Levi’s workshop origin, the space was fully conceptualized and scenographed. Measurement platforms, patterns, triptych mirrors, and a Louis XVI desk contribute to the authentic atmosphere.

Then comes the Showroom, the flagship exhibition space for the brand’s main collections and iconic pieces, blending retail codes with Californian markers. From clothing racks to cacti and baroque chandeliers.

In the same scenographic style, the Fitting Room oscillates between retail references and Californian vegetation, with a curiosity cabinet spirit. This exceptional space offers a museum-like experience where archived pieces, noble and organic materials come together to create a unique narrative.

### “A museum-like experience where archived pieces, noble and organic materials come together to create a unique narrative.”

This project is a contemporary tribute, not only to a cultural heritage but much more to a brand – a piece of history destined to become an essential part of Parisian cultural heritage.



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