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Factory is proud to be in the 500 fastest growing French SMEs

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Factory in the 500 fastest growing French SMEs

Total Energies Digital Factory : One place, one language.

Read the article on **[Archello](https://archello.com/project/total-digital-factory)** as well as our **[Success Story](/en/projects/total-digital-factory)**

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Archello : One place, one language

Financial Times : Factory in the latest FT-Statista ranking of fast-growing European companies.

Read the article on **[Financial Times](https://www.ft.com/ft1000-2022)** - Published in March 2022


Les Echos : Very proud to enter the ranking of French growth champions 2022!

Read the article on **[Les Echos](https://www.lesechos.fr/weekend/business-story/le-palmares-2022-des-500-champions-francais-de-la-croissance-1386259)** - Published in February 2022

At the end of 2019, the real estate market kickstarted its regulation independently to the health crisis. Indeed, a significant dichotomy between the offering and demand was compromising the relationships between landlords and tenants. This led to an important impact on the speculation regarding the values of transactions and weak support measures; mostly the agreements that bared a risk mainly affecting the users. The lessors settled for, upon the recommendation of their suggestions, the legal minimum. Overriding some regulations, the execution of a rent bidding war has unfolded before our eyes. Our clients therefore find themselves signing leases baring the full weight and responsabilities.


### And now?
It’s been nearly a semester since going back to work has been able to be put in place in a more or less affirmed manner. The office is at the heart of debates for a good few companies. YES, they have good days ahead. Companies have witnessed the importance of this tool when it comes to their functioning, productivity, team work, social and societal role.
Our relationship with our place of work has completely shifted. The precept of the assigned office has been overall questioned.

The tendency aiming to increase the appeal and quality of collective spaces has accelerated. The collective is at the heart of new expectations. The office is therefore the centrepiece of the good functioning of any organisation. Incidentally, some people, in reaction to this shift and for economic reasons, have bet on a 100% home office. The vast majority of these innovators have come back to this conviction, for a more hybrid organisation.

### Balanced out relationships.
After an observation period, the real estate market maintains a certain dynamism even though the transaction volume is below that of previous years. Dignitary signatures have been made official in the last few months, mainly regarding high quality assets. Admittedly, we go to the office less frequently; when we do, the experience must be stronger.
When it comes to the economic component, we can witness a substantial increase in the support measures, multiplied by 2 and even sometimes 3 depending on the sectors in comparison with the numbers in 2019; it’s an ephemeral plaster to ensure high revenues for the lessors in the next few months.

What about the readjusted funds tendency regarding lease values? To this day, we can safely say that it is effective! In relation with the economic context; the regulation of the market prices is initiated, mainly on the ‘active’ assets, standard services (between -3% and -8% of the annual rent); a lever to try make a difference on a market where the offer is available and skyrocketing. Finally, because users can find again a requirement on available assets. It is not longer necessary to rush into the decision making.

### Now, you've got the power !
At the end of 2020, the user becomes once again the main actor on our market. The keys of reading have fully evolved.

The current context imposes lessors to go back into taking into a consideration the expectations of the final users. Whether it be on the financial, technical and offered services aspect but also the contractual aspect – each professional provider enriches its approaches and offerings. All the better! This method is complemented by the proactivity of the service agreement providers, these lessors 2.0 that have perfectly understood the importance flexibility; but often at incoherent rates! The border between these two professionals is shrinking with a fresh perspective full of interest: these classic lessors are now offering flexible leases, without the savoir-faire of their professional lessees. On the contrary, the stakes of economic recurrence push some service agreement providers to become providers solely dedicated to the lessors. What will the impact on the final user be?

Transparency therefore still isn’t the watchword on our market. A marketing fort is still being deployed by professionals in the real estate sector. However, finally, the market works in our favour and users have the opportunity to become once again the main actors of the transformation that the real estate market must carry out; no matter the sought after solution (classic lease, flexible lease, short-term lease, etc), you hold in your hands the keys to a successful real estate project. Independent consulting, token of transparency, expertise and performances will significantly contribute to the success of the operation. The user has been an accomplice in the real estate bubble in the past few years; do not underestimate your influence on our market!

_Nicolas Hanart, Director Real Estate_

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The user, key engine of the real estate market

The hybrid business and lifestyle magazine: The Good Life is a magazine that looks at the world in 360 °. The inspiring and sustainable new living space Metafore was featured in their column The Good HQ. This project was carried out in partnership with the interior design agency RMGB. We have carried out on 700 m², 6 meeting rooms, brainstorming, catering, informal meetings with a polished and refined design.

### The eco-friendly seminar.
Everything has been thought out to stick to a “responsible charter”. The wood is treated naturally, the paint is algae-based, the wooden pencils replace the ballpoint pens, the highlighters are made of cardboard, the flipcharts give way to screens, the carpet is made from recycled fishing nets… And, in the brainstorming room, hidden behind a bookcase, the benches are lined with old carpet, which serves as insulation. Maxime Besson-Vivenzi, our guide for the occasion, assures us: “our only waste is paper towels … compostable!” 


### A star chef at the oven.
The two founders of Metafore not only offered a more welcoming place than a windowless room with impersonal decor in the bowels of any hotel, they also thought of the plates of the guests. To fill them, they called on Stephane Laruelle, starred for 12 years at the restaurant Le Chiberta with Guy Savoy. Its menu is made from “products from sustainable, local or 100% organic agriculture”.


### Metafore, the creation of a new model?
The “stays” are customizable. A customer can reserve one or more rooms, for one or more days, and, depending on their needs, the Metafore teams offer them several options.
The space, which has existed for less than a month, welcomes many customers. A large group has already booked the entire La Boétie Metafore – yes, it is possible! – for two weeks in November. Proof that the concept was expected by companies … Building on this first success, Maxime Besson-Vivenzi is already imagining the brand’s second address … The Parisian-chic seminar could become the next real estate phenomenon to follow closely.


To learn more about the Metafore project, read the article from **[The Good Life](https://thegoodlife.thegoodhub.com/2020/09/24/paris-metafore-un-nouveau-tiers-lieu-elegant-et-eco-responsable//)** as well as our **[Success Story](/en/projects/metafore)**.

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Metafore featured in The Good Life

Office Inspiration is a platform that brings together all the most beautiful offices around the world. The emphasis is on exceptional office, coworking and workshop spaces. This week, the M. Mustache offices were published on the website. Completely renovated and furnished by Factory, we have created a warm and authentic space for this pretty French brand of new vintage shoes.

### An atypical place.
PFor its new offices, the French company has acquired an unusual location. A large space of nearly 380M 2 like an old liner from the 70s. Our architects were able to have fun and give free rein to their creativity to play with the specificities of the place, especially a rounded design.

### A multi-fonctional place.
The main challenge of this project was to bring together in the same space the three organizations of the company: an office part, a living space and a showroom. The teams thus have all the keys to work in the best possible conditions. Each pole has its own space, adapted to different needs. There is therefore a creative workshop, a storage space dedicated to stocks and boxes, 2 B2B and B2C showrooms also serving as meeting rooms. The cafeteria and relaxation lounges allow teams to meet in a more relaxed and less formal setting. Each of the spaces is delimited by sets of parquet floors, leathers, carpets and PVC which organize the space without closing it off.

### A new vintage spirit.
The M.Moustache company is differentiated by an assumed new vintage style that we wanted to transcribe in the place. The color palette takes up the brand’s graphic charter with blue, but also the seventies side of the place supported by orange. In terms of furniture, the choices turned to a mixture of carefully selected pieces and other more modern pieces. A perfectly controlled balance for offices that will age well.

Discover the article by **[Office Inspiration](https://www.officeinspiration.com/en/offices/monsieur-moustache-paris/)** as well as our **[Success Story.](/en/projects/m-moustache)**

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M.Moustache shared on Office Inspiration

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