Podcast Factory on Method To Scale

Can a project-based business really scale… without losing its essence?

That’s the question we explored with Julien Masson and Aymeric Marraud des Grottes on the Method to Scale podcast.

An opportunity for our CEO Nicolas Micallef to reflect on Factory’s journey — and above all, on what we’ve learned over the past 9 years by continuously building, testing, and refining our model.

At Factory, real estate is a strategic lever for performance, culture, and attractiveness.
That’s precisely what makes our work demanding… but also scalable — provided you structure the method, not standardize the projects.

A few key beliefs shared in the episode:

▪ Speak to the COMEX before speaking about solutions
An issue becomes strategic when it is connected to the leader’s vision and the company’s trajectory.

▪ In-house expertise to control execution
Real estate strategy, programming, interior architecture, experience design, furniture… integrating key capabilities helps secure quality, timelines, and performance.

▪ Tech as a management lever — even in services
Scoring, operational management, real-time finance: digitizing processes structures growth and supports better decision-making.

▪ Saying no to build better
Turning down misaligned projects protects the brand, the teams, and long-term performance.

▪ Standardize the method, never the impact
Every project remains unique. But the way we analyze, decide, and manage must be reproducible.

And above all, what fuels all of this every day: the people we meet, the leaders, the entrepreneurs, the visions that challenge us and continuously evolve the way we design workspaces.

Thank you to Julien Masson and Aymeric Marraud des Grottes, Margaux Theillier, Julien LAURE Vanessa Dujardin RAISE, Theodo & X-MAKERS for the invitation and the quality of the exchange.