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Interviews

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Scale-up Interview with Vincent Huguet, Co-CEO and Co-founder of Malt

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Scale-up Interview with Juliette Lévy, Founder and CEO of Oh My Cream.

Prospects

### This week, it's Nicolas Hanart, Director of the Real Estate Strategy Division (and incidentally, the first employee of Factory), who speaks in Maddyness alongside Fanny Lamarque, Director of Workplace Environment at Keolis, to address the complex question: how much does an office cost?

On a daily basis, Nicolas helps companies better understand the actual cost of their workspaces to optimize them by asking the right questions.

Indeed, the dashboard has shifted from cost per square meter to indicators related to the employees themselves because, as you might have noticed, companies need to offer much more than square meters to bring teams back to the office.

And because one article won’t be enough to cover the vast subject of real estate strategy, we plan to give Nicolas the floor again to answer (almost) all your questions.
Stay tuned...

The full article published (in French) on July 4, 2024, is available on the **[Maddyness](https://www.maddyness.com/2024/07/04/du-cout-au-m2-au-taux-depanouissement-des-collaborateurs-comment-redefinir-la-performance-de-mes-bureaux/)** website.

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From Cost per Square Meter to Employee Fulfillment Rate: How to Redefine Real Estate Assets?

### This week, Adrien Pouillot, a sociology graduate and strategic planner at Factory, speaks for Maddyness to explain how the office can become an ally for our mental health.

The key, as often, is to focus on usage and friction points, such as noise, which generate stress and aggression.

It is also about creating spaces that facilitate concentration at a time when we are increasingly facing attention difficulties. And when design takes into account the most atypical profiles, it benefits everyone.

Moreover, it is important to think of spaces as facilitators of connections, because isn’t that the main reason we go to the office?

In short, a topic as vast as it is crucial for all those interested in the office of tomorrow.

The full article published (in French) on June 11, 2024, is available on the **[Maddyness](https://www.maddyness.com/2024/06/12/du-bureau-lessiveuse-au-bureau-refuge-comment-les-espaces-de-travail-peuvent-nous-guerir/)** website.

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From the washroom-office to the refuge-office: how our workspaces can heal us.

### Discover the perspective of Arthur de Charentenay, Director of Transformation at Factory, on the impact of climate change on offices.

At work, global warming will lead to three new risks: unprecedented health problems, new social divides, and a significant drop in productivity. 
Yet, these risks are often underestimated by users, raising the question of whether the world of work is the great forgotten aspect of climate change.

In addition to discussing new regulations that drive innovation, Arthur de Charentenay delves into the topic by distinguishing between anticipation and prevention:
"There is the aspect of anticipating disaster, risk management: if it’s 38 degrees for eight weeks a year instead of three weeks, how do we manage? And there is the aspect of participating in preventive actions: what actions do we take today to prevent these 38 degrees from becoming 40? How does the company become an active and responsible citizen of the world of tomorrow – and how does it engage its employees?"

An article that opens avenues for reflection on how to face a phenomenon as complex as it is urgent.

The full article published (in French) on May 23, 2024, is available on the **[Maddyness](https://www.maddyness.com/2024/05/23/des-cols-blancs-aux-cols-secs-comment-recruter-sous-38/)** website.

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From "White Collars" to "Dry Collars": How to recruit in 38°C weather?

Awards

### We are delighted to join a new network to continue pushing boundaries!

The « ETIncelles » program aims to support SMEs in their development to become dynamic intermediate-sized enterprises (ETIs)!

Olivia Grégoire, Minister Delegate for Small and Medium-sized Enterprises, Tourism, and Consumption, presented the 3rd cohort in April at Bercy.

Launched last November by President Emmanuel Macron and Olivia Grégoire, « ETIncelles » is a program aimed at streamlining SMEs' relationships with government services to accelerate growth.

To learn more about this program (in French): [ETIncelles Program](https://www.entreprises.gouv.fr/fr/presse/espace-presse/etincelles-3e-promotion)

_© Bercy Photos - Patrick Bagein_

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Factory is proud to be part of the « ETIncelles » program!

### From the all-powerful manager to the inverted manager: discover the perspective of Elise Guiavarch, Project Director at Factory.

Work relationships are evolving, leading to a transformation of codes, postures, and workspaces.

In this article, Elise Guiavarch, Project Director at Factory, discusses this evolution and its implications for the work environment with Caroline Diard, Associate Professor at TBS Education and former HR Director, and Florent Noël, Director of the Master’s Program in HR & CSR at IAE.

"The all-powerful manager can no longer exist - our society is driving us to evolve. But I don’t believe in the inverted manager either; it’s not that binary. The new generations of employees express their needs, thus changing the relationship with the manager, who is also encouraged to 'loosen up'."

And how have your managers evolved?

The full article published (in French) on April 26, 2024, is available on the **[Maddyness](https://www.maddyness.com/2024/04/26/du-manager-tout-puissant-au-manager-inverse-comment-les-relations-avec-les-collaborateurs-ont-bascule/)** website.

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From the all-powerful manager to the inverted manager: how relationships with collaborators have shifted.

The Future at Work with MALT // A conversation between Alexandre Fretti, Co-CEO of Malt, and Jules Dubois, Co-Founder of Factory

A new headquarters? But for what purpose...

Welcome to the episode of The Future at Work dedicated to Malt's brand-new HQ. And how offices can contribute to a company's development beyond real estate matters!

In conversation with Jules Dubois, Co-Founder of Factory, is Alexandre Fretti, Co-CEO of Malt, the leading freelancing company in Europe.

In this interview, Alexandre discusses the significance of this new headquarters for Malt in the context of pursuing its overall strategy, as they've just celebrated their 10th anniversary. He explains their challenges and expectations in making this new location not only a fantastic working tool but also a tool serving the company culture, team creativity, and Malt's brand presence within its ecosystem.

In detail:
- 00:00 – The maturity of the headquarters
- 01:15 – The office as an enhanced working tool
- 02:02 – The importance of office dining
- 02:55 – Embodying company culture in the space
- 04:17 – Individual expectations versus collective message
- 05:12 – The office as a marketing asset

INTERVIEW SCALE UP BY FACTORY avec Alexandre Fretti, Co-CEO de MALT

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Interview Scale Up by Factory with Alexandre Fretti, Co-CEO of MALT

Welcome to this new episode of Scale Up, the interview with a dynamic leader, by Factory!

The Scale Up interview aims to explore the connection between real estate strategy and the hyper-growth of a company, and to reflect on how new ways of working impact offices, through discussions between leaders.

On the mic with Nicolas Micallef is Vincent Huguet, Founder of Malt, the leading freelancing company in Europe, which just celebrated its 10th anniversary!

In this interview, Vincent looks back on Malt's history, the opportunity he seized without realizing he could aim for a billion in revenue in 2024, his vision of the company, and more broadly, the evolution of the world of work.

In detail:
- 00:00 – The genesis of Malt's story
- 03:35 – Malt's innovation: a coworking space dedicated to freelancers
- 04:16 – The hybrid mode: adapting to different work logics to retain talent
- 07:02 – Rethinking meeting rooms
- 07:50 – Between international expansion and AI, Malt's future projects

In just ten minutes, you'll understand why integrating real estate into your company's strategy is key to moving fast and far!

INTERVIEW SCALE UP BY FACTORY avec Vincent Huguet, Fondateur et CEO de MALT

We are thrilled and extremely proud to be featured, for the third consecutive time, in the 2024 ranking of the top 1000 European growth champions, following the study conducted by the Financial Times in collaboration with Statista.

A big thank you to the Facto Gang, which continues to enrich itself with new talents, complementary expertise, and positive energy, because it is thanks to all of you that we can celebrate:
- A 278% Absolute Growth Rate
- The creation of 30 positions between 2019 and 2022

Our placement at 6th position in the real estate sector in France.

The ranking can be discovered on the **[Financial Times](https://www.ft.com/ft1000-2024)** website - Article published on March 1, 2024.

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Financial Times: Factory, in the Financial Times' 2024 ranking of Europe's Fastest Growing Companies.

From school to the workplace, welcome to the office-campus!

Spaces that are now strongly present in corporate offices and/or office complexes: the office-campus. Indeed, in a time when the world of work is rapidly evolving, office-campuses emerge as an alternative to traditional workspaces. This resurgence comes at a moment when the traditional role of offices in the lives of employees and the functioning of companies is being questioned. It aligns with a constant search for solutions to enhance employee well-being, foster creativity, and continue to evolve both the company and its workforce.

If I tell you: space to work, meet, conduct research, a library, a restaurant, spaces for sports – what do you see? Your offices? No! It's the definition of a university campus.

In the latest Great Place To Work report (2023), the factors that enhance employee retention are highlighted: meaningful work, work that one is proud of, and a pleasant, even fun, working environment. (1) This raises significant questions for decision-makers: How to design workspaces that foster creativity while preserving the work-life balance of employees? How to rethink the work environment to align with the new expectations of employees? Which spaces to choose to transform my offices into innovative and learning environments?

Indeed, office-campuses represent much more than just a workspace: they embody a philosophy that merges the professional and personal aspects of daily life. These spaces stand out with their design open to nature, incorporating work and relaxation areas, and even sports or cultural facilities! Emphasizing flexibility, they also aim to create an environment conducive to collaboration and innovation while providing employees with tools for continuous development throughout their careers.
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Office-campuses strengthen team cohesion, facilitate innovation, and enhance talent retention. By reimagining the work environment, companies can attract diverse profiles and anticipate future recruitment needs: the name 'office-campus' is not chosen arbitrarily.

The ingredients that turn an office-campus into an asset for your future spaces.

They draw inspiration from the best universities to create the dream spaces for future new employees, aligning with the latest trends from hospitality or third places like Yale University or Fuzhou University in China. Interestingly, students and young talents have similar expectations for both universities and offices, as cited by The Conversation: 'For students, campuses and offices must become places for living and socializing.' (8)
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The favorite spaces for French employees are the coffee corner, green spaces, and social areas. Workspaces like pods, meeting rooms, or areas dedicated to creativity rank lower in preference (Actineo, 2023). These spaces play a central role in the design of office-campuses.

Some inspiring examples:

100,000 square meters of offices, surrounded by nature, 'The grass is mowed only once a year, and animals have complete freedom to roam, while local plants are free to grow.' With all the spaces to turn these offices into a true innovation hub: The ground floor houses cafeteria spaces, meeting rooms, and individual booths. 

The entire layout follows a color code for easy navigation by zone (named after elements of nature in one building, animals in another), space function (gray for laboratories, black for restrooms, blue for elevators...), and a street order for easier orientation.

The most iconic example of office-campus is the Googleplex.

The rooms are then named in alphabetical order from North to South. _(2)_ In more detail, in these office-campuses, employees enjoy a more relaxed and inclusive atmosphere, fostering the exchange of ideas and creativity.

The benefits in terms of mental health and productivity are increasingly highlighted. Mentioned in an article by My Happy Job (2022), the campus office of Manutan is an excellent example: in the offices on this corporate campus, employees have access to a sports center, fitness rooms, multi-sports areas, climbing facilities, and two squash courts on the ground floor of the training center.

The office-campuses thus encourage a healthy balance between professional and personal life, featuring recreational facilities and relaxation spaces.

A third building also houses a media library where employees can borrow documents, creating a downtown-like atmosphere. The company restaurant, organized by Manutan for its 700 employees, 'without subcontractors, emphasizes local supply chains and producers from Val d'Oise, offering 80% organic options.' (3)

### Let's not forget that office-campuses also have a significant impact on the geographical environment in which they operate.

By choosing strategic locations close to city centers, they contribute to economic development and encourage local commerce and community life. These new economic hubs are supported by investments in the development of new surrounding housing. (4)

While office-campuses may not be the physical solution for everyone—since not all companies require several thousand square meters—their design and flexibility offer interesting insights for the future of workspaces: adaptability and customization, consideration of the balance between work, personal life, and an empowering professional environment.

"Booking has played the card of diversity and travel for its new campus in Amsterdam."

Booking has played the diversity and travel card for its new campus in Amsterdam. Beyond the escapade, the focus has been on satisfying employees' needs from their arrival to the end of their workday, not forgetting break times.(5)

### Office-campuses can also be a better economic investment for companies: lower rents outside of Paris or La Défense.

The future will likely be written in regions, acknowledging the structural loss of attractiveness of the capital. This is already evident in population and employment flows generally unfavorable to the capital, along with significant strategic moves by client companies in major metropolitan areas. Finally, the future of office real estate will also involve renovation or conversion projects: repositioning (coworking spaces...) or other uses (housing, coliving...)." (9)

Even if you don't want to move far from the towers, drawing inspiration from office-campuses is a great solution to envision your future spaces! The resurgence of these concepts in discussions provides an opportunity to rethink the relationship between space and profession, shaping the future of offices towards a more flexible, inclusive approach, tailored to the changing needs of employees and future talents in a market with intense competition for recruiting the best.

And what if you switched to the office-campus?

However, caution is needed not to make office-campuses the alpha and omega of employees' daily lives. Living too much at the workplace affects the balance between professional and personal life, with difficulties already reported by 52% of female executives compared to 41% of men (Apec, 2023).

### **[Contact us to discuss your campus-inspired offices!](/en/contact)**

- _(1)_ : https://www.greatplacetowork.com/resources/reports/employee-retention-strategies 
- _(2)_ : https://www.bfmtv.com/tech/google/on-a-visite-le-nouveau-campus-de-google-a-mountain-view_AV-202305150386.html 
- _(3)_ : https://www.myhappyjob.fr/bureaux-le-boom-des-campus-dentreprises/ 
- _(4)_ : https://immobilier.lefigaro.fr/article/decouvrez-les-soho-ces-bureaux-directement-relies-a-des-logements_5bc898d6-a9b2-11eb-aa69-bb581e95d794/
- _(5)_ : https://workplacemagazine.fr/dans-le-bureaux-de/22673/voyage-en-terre-hollandaise
- _(6)_ : https://www.xerfi.com/presentationetude/enquete-sur-les-nouvelles-tendances-de-l-immobilier-de-bureaux_BAT67
- _(7)_ : https://rh.newstank.fr/article/view/281091/conciliation-vie-pro-vie-perso-difficultes-52-femmes-cadres-vs-41-hommes.html 
- _(8)_ : https://theconversation.com/pour-les-etudiants-les-campus-et-les-bureaux-doivent-devenir-des-lieux-de-vie-et-de-rencontres-199125 
- _(9)_ : https://workplacemagazine.fr/immobilier/22885/l-immobilier-de-bureaux-a-l-heure-de-la-decro

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