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Our experience design team at Milan Design Week

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10,000 m² in the heart of Paris.

Milan Design Week 2025

Our experience design team, led by Fabio Scotto di Clemente, returned from Milan with a strengthened conviction:

Emotion, storytelling, and sensoriality are the new materials of design.

Two installations particularly stood out for Fabio:

Lavazza – Coffee as an Immersive Ritual

In an enveloping scenography, Lavazza transformed a daily gesture – drinking coffee – into a cultural, poetic, and almost spiritual experience.

A delicate mist rose from the center of the installation, where a cool shower evoked rainfall in a tropical forest. The humidity in the air, the scent of coffee and damp earth, and the muffled sound of droplets created a multisensory immersion that resonated with our instinctive memory.

Why is this new?
Because space is no longer just about function. It speaks to all the senses, activates deep sensory memory, and reinvents ritual as a bodily experience.

Google – Emotional Technology

Google surprised visitors with an installation full of softness and humility: no overwhelming screens, just light and physical interaction.
Here, you could literally touch the light. Beams responded to movement and presence, creating a sensory dialogue between the human and the space. The soundscape, both hypnotic and enveloping, added a near-meditative dimension to the technological experience.

Why is this new?
Because it’s a fluid, emotional, almost invisible tech. Instead of dominating, it adapts to gestures, soothes the mind, and creates a sensitive connection with the environment. The space becomes an intuitive interface, a sensory refuge.

At Factory, these two experiences reinforced our belief: the future of design lies in controlled sensory intensity.
In a world saturated with information and visuals, innovation means bringing bodies back into space, touching emotions, and awakening deep perceptions.

We don’t just design functional or aesthetic spaces.
We shape places that are lived in, felt, and remembered.
Places that leave a mark because they resonate with who we are deep down: sensitive beings.

Experience design is no longer a bonus – it’s at the heart of how we think about interior architecture.

Milan Design Week 2025

A site that pulses every day under the expert hands of our architects, engineers, furniture specialists, and artistic directors. An extraordinary project, carried out with unwavering solidarity and a contagious good mood that echoes on every floor.

We can't reveal everything just yet... but what we're building here is one of our flagship projects for 2025. A place designed for people, innovation, and excellence.

Join us on the ground with a few sneak peeks. Adjust your helmet—it's about to be unveiled !



Our teams are currently at the Workspace Expo to discuss the future of workspaces and share our expertise in tertiary design. 

We had the pleasure of hosting a conference on neuroscience in front of a packed audience. A fascinating topic that sheds light on how our environments influence our well-being and performance.

Thank you to Elise Guiavarch (Factory), Catherine Guizol (Ipsen), Frédéric Ciuntu (L'Oréal), and Laurent Barthélemy for this inspiring talk.

Factory at the Workspace Expo ! 

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Factory at the Workspace Expo !

**Workplace & Health: A Morning Full of Inspiration!**

Thank you all for joining us this morning at our event, organized in collaboration with Panorama, on the theme: "Workplace: How Can We Draw Inspiration from the Healthcare Industry to Boost Innovation Culture?"

Together, we explored how healthcare industry leaders are rethinking their workspaces to innovate, attract top talent, and take care of their teams. Engaging discussions and inspiring insights were shared by our exceptional speakers:

A special thank you to Latifa HAKKOU, Zanago SANOU, and Benjamin PRUVOST for their valuable testimonies and to all participants for the high quality of exchanges.

Key takeaways from this morning:

Real estate strategy: The importance of balancing financial performance with human well-being.

Transforming offices into "media offices" to make them a true driver of engagement and corporate culture.

Placing employees at the heart of workplace strategy, as they are the foundation of a successful approach.

We also extend our gratitude to Sébastien DOUET and Philippine de Reilhac for their insights and great energy, and to Metafore for their warm and welcoming hospitality!


Stay tuned for our upcoming events!

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How are healthcare industry players transforming their workspaces to innovate, attract top talent, and take care of their teams ?

**At Factory, we move forward together.**

Because seeing a project come to life means understanding, learning, and growing collectively. Nothing replaces the fieldwork, the exchange, and the energy of the construction site.

What do we take away from it? Workspace design is much more than a project: it’s a transformation. Being on-site, seeing our teams collaborate, imagining what will become a vibrant space... There’s nothing like it to give meaning to what we build.

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A 20,000 m² construction site, a full team.

## Factory strengthens its presence in Milan and opens a new office in Rome.

After welcoming Jean Marc Deshaires for the creation of the real estate consulting division, we are delighted to expand our offering with the arrival of Claudio Ceresa and Philippe Sourdois.

Factory confirms its ambition to strengthen its presence in Europe by leveraging its expertise in real estate and space planning. Building on its success in France, Factory meets the growing needs of the Italian market with an innovative approach focused on user experience.

### Their mission?
To support our international growth, expand our offering throughout Italy, and strengthen strategic partnerships. Claudio Ceresa, appointed as General Manager, and Philippe Sourdois, as Senior Advisor, will open the right doors for us to make our mark in this high-potential market.

### Their strength?
With over 30 years of experience in the Italian real estate sector, Claudio and Philippe embody excellence in Design & Build. Their in-depth knowledge of the local market will enable Factory to combine innovation, performance, and user experience.

### Our shared ambition?
At Factory, we believe that every space can be a driver of transformation and performance. With this expansion in Italy, we continue our mission to reinvent workspaces by putting people at the heart of every project.
We are developing three key activities in Italy: real estate consulting, design & build for corporate projects, and a dedicated practice for hotel renovation. Every project is an opportunity to combine brand identity, user experience, sustainability, and profitability. This adventure promises to be exciting!

### Claudio and Philippe, welcome to the Factory journey. The future of real estate starts now.

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Factory strengthens its presence in Milan and opens a new office in Rome.

## More great news from Factory: welcome to Dominique Barlaud, who will open the doors to the hospitality industry!

With the arrival of Dominique Barlaud, Factory confirms its ambition to strengthen its position in the hospitality market by capitalizing on Dominique's expertise and international experience. With a solid track record in the service sector and initial references in the hotel industry, Factory aims to accelerate its position in this buoyant segment.

 ### His mission? 
Accompany our growth, structure our offerings and strengthen the best strategic partnerships. As an industry expert, Dominique will open the right doors for us to make our mark in this sector! Dominique's main mission will be to structure and develop the hotel division in France and Italy, the two countries where Factory is based. This strategic reinforcement is part of Factory's drive to diversify its activities by opening up to new worlds.

### His strength? 
With over 20 years' experience in the renovation and transformation of iconic hotels (Le Méridien, Le Carlton, Le Martinez...), Dominique is a key figure in the industry and embodies excellence and innovation in the service of the hotel industry! 

### Our shared ambition? 
At Factory, we believe that every space can be a vector of emotion, well-being and performance. Thanks to Dominique's expertise, we will support hotels in their transformation, integrating design, branding, innovation and eco-conception. Each hotel project is an opportunity to combine brand identity, customer experience, eco-responsibility and profitability. It promises to be an exciting adventure! 

### Dominique, welcome to the Factory adventure. The future of hospitality starts now.

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Dominique Barlaud - Development Director, Hospitality Division - Factory

### Spaces that bring teams together—but stay empty on Fridays.  
Flex office: between optimization and headache.  
Expanding investments—but rising costs...  

### So, how can you tell if your offices are truly profitable?  

It’s all a matter of perspective. And Nicolas Hanart, our real estate strategy expert, gives you the keys to seeing things more clearly.  

### Cost per square meter or real impact?  
The debate is open. At Factory, we like to say that a well-designed office is more than just a workspace—it’s a continuous advertising campaign for your company.  

### Optimizing without moving?  
Solutions exist: in-depth usage analysis, modular layouts, tailor-made services… You can even sublet unused spaces to maximize their value.  

### Changing address?  
No room for improvisation. A well-structured brief and clear indicators will make all the difference.  

Discover all of Nicolas’ insights in this **[Informations Entreprise](https://www.info-entreprise.com/post/vos-bureaux-valent-ils-le-cout)** article (in French) and reinvent your spaces to truly reflect your company’s vision.  

So, are you ready to turn your offices into a real strategic asset?

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Are your offices really worth the cost?

At Factory, dreaming big means supporting business transformations by advising on and designing spaces that reinvent the Future at Work and unlock everyone’s potential. It also means fueling the unique energy of the Facto Gang—the driving force behind ever more complex, creative, and visionary projects.  

This year, we renewed our collaboration with photographer Loyseau Benjamin to capture the personality of the Facto Gang, in a world blending fashion and hospitality—two industries where we’ve delivered incredible projects. And this is just the beginning!  

### A huge thank you to everyone who fuels our ambitions. Wishing you bold and ambitious dreams for 2025!

REVEAL Carte de Voeux 2025

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For 2025, we have only one wish: to keep dreaming big!

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