Interview with Nicolas Micallef, co-founder and CEO, Factory "C'est quoi ton levier?" by Etienne Alcouffe

The podcast "C'est quoi ton levier" by Etienne Alcouffe.

• 00:00: Introduction.
• 00:46: Introduction of Factory and its co-founder Nicolas Micallef.
• 02:38: Nicolas's background.
• 05:01: How did Factory's offering develop?
• 08:39: How companies establish themselves in cities or outskirts.
• 09:56: Overview of potential competition from coworking spaces.
• 12:40: Specific statistics with a client established through Factory.
• 13:31: What are the segmentations?
• 15:19: How to successfully monetize a space.
• 16:51: Organization of marketing without sales and an overview of growth.
• 19:00: Knowing how to differentiate each client to create the "Wow" effect.
• 23:18: What are the growth and image drivers?
• 25:48: Work on the brand platform, including communication efforts.
• 27:13: How to determine the next destinations for expansion (England, Italy).
• 29:34: Setting itself apart from competitors.
• 31:13: Conclusion